Maisons du Monde MDM

 PRESS RELEASE
Nantes, March 11, 2025

ANNUAL RESULTS 2024 IN LINE WITH GUIDANCE: Positive free cash flow

Net Sales € 1.002 billion

Visible effects of Inspire Everyday expected in 2025, with a gradual return to growth

2024 Highlights

• Generated free cash flow (FCF) of €15m driven by strict control of working capital requirements (WCR) and by €45m in cost savings, despite lower turnover (-10,2% Lfl)

• A store network of 338 stores, of which 14 managed by affiliates

• 63 revamped stores, including new concept in 2 shopping centers, with capex/sales below 2.5%

• Launched loyalty program in France in October 2024 and rebalanced media mix with a refocus on the Brand

• Improved customer experience in France: NPS increased by 4 points

Perspectives 2025-2026: Return to growth

• Opening of new stores, particularly through affiliate and franchise partners

• Continued efforts on customer events to further promote the Brand

• Category extensions, notably including bathroom, outdoor lighting and pet accessories

• Revamping of online customer experience

• Continued store renovations with a focus on shopping centers: targeting a total of 100 revamped stores by 2025 year-end, while maintaining the capex/sales ratio around 2.5%

• Cost savings target increased: more than €100m over 3 years vs. €85m previously communicated, of which roughly €60m during 2025-2026

• Further working capital improvement by one month vs 2024, mainly through inventory reduction

• Further operating model simplification: additional reduction of SKUs by around 10%, and 50% supplier base reduction (vs 2022) to be achieved by 2025 year-end

François-Melchior de Polignac, CEO of Maisons du Monde, commented: “We are making steady progress with our transformation under the Inspire Everyday plan. We intend to continue investing in our brand, in our online and offline customer experience, and in the distinctiveness of our offer as we prepare for the return to growth. In parallel, we will expand on our 2024 achievements to further simplify our operating model, lower our cost base, and improve our cash flow generation potential. With these actions, we remain on track to deliver on our objective of generating a cumulative FCF of over €100m during 2024-2026, having generated €15m in 2024.”
  

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AUDIO WEBCAST FOR INVESTORS AND ANALYSTS: March 11, 2025 at 9:00 a.m. CET / Presentation in English
Webcast Connection: https://edge.media-server.com/mmc/p/cm5rg33e
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2024 Sales

Group sales for the year 2024 amounted to €1.002 billion euros, reflecting a decrease of 10.2% compared to 2023 at constant scope and -11.2% in total, in a difficult context for the Homes and Decoration sector, accentuated by unfavourable macroeconomic factors.

The Group continued with the proactive management of its store network, in line with its transformation plan. At the end of December 2024, the store network reached 338 stores, including 14 affiliates.

FY 2024 FINANCIAL PERFORMANCE

EBIT

The gross margin rate, of 64%, was up 80 bps compared to 2023, due to the continuation of the favourable effects of freight costs and the positive contribution of the Marketplace offsetting the negative impact of promotional activity, especially around the end of the year.

Store operating costs and central costs amounted to €496m euros compared to €505m euros in 2023. The targeted actions on costs made it possible to record a gross saving of €45m.

EBITDA margin decreased from 18.4% to 14.5% given the decline in volumes.  

D&A came down slightly, despite the depreciation of the second distribution center in the north of France but which was offset by lower provisions booked in FY24 vs F23.

The EBIT margin is positive at 0.1% compared to 4.1% for the year 2023, strongly impacted by the drop in sales.  

NET RESULT

Net income amounted to -115.2 million euros compared to 8.8 million euros at December 31, 2023, and includes:

• A financial result of -22 million euros, stable vs 2023
• Exceptional income & expenses amounted to €-11,6m, compared to €9m at the end of December 2023, mainly linked to store closure costs
• An impairment of €81m (non-cash charge) on historical goodwill
• An €8 million charge related to the fair value of hedging financial instrument
• An income tax credit of 6.5 million euros compared to an expense of 5.2 million euros at December 31, 2023.

In view of the Net income, no dividend will be proposed to the next shareholder meeting in June 2025.

FREE CASH FLOW

At December 31, 2024, investments reached 23 million euros leading to a Capex/sales ratio of 2.5%, allowing us to continue investing in our IT tools and our stores.  

Maisons du Monde improved its working capital requirement by €15 million while maintaining good stock availability to start 2025.  

Free cash flow reached 15 million euros compared to 27 million euros in December 2023.

NET FINANCIAL DEBT

Leases decreased by €50m reflecting decisions taken on the store portfolio and the Group continues to renegotiate rents with its landlords.  

Net financial debt excluding IFRS 16 at December 31, 2024 amounted to 85.1 million euros, down slightly compared to December 31, 2023.  

At the end of December 2024, the Group had around €200m euros of liquidity and has secured financing by its bank pool until April 2028, the Group having obtained an adjustment to its covenants from its banking partners, who accepted it unanimously at the end of last year until June 30, 2025.

APPENDIX

In addition to the financial indicators set out in International Financial Reporting Standards (IFRS), Maisons du Monde's management uses several non-IFRS metrics to evaluate, monitor and manage its business. The non- IFRS operational and statistical information related to Group's operations included in this press release is unaudited and has been taken from internal reporting systems. Although none of these metrics are measures of financial performance under IFRS, the Group believes that they provide important insight into the operations and strength of its business. These metrics may not be comparable to similar terms used by competitors or other companies

Sales: it includes the revenue from sales of decorative items and furniture through i) Stores (owned or affiliates), ii) to franchisees, iii) websites and iv) B2B activities. They also include marketplace commissions.

Like-for-like sales (LFL) growth: Represents the percentage change in sales from the Group’s retail stores, websites and B2B activities, net of product returns between one financial period (n) and the comparable preceding financial period (n-1), excluding changes in sales attributable to stores that opened or were closed during either of the comparable periods. Sales attributable to stores that closed temporarily for refurbishment during any of the periods are included.

Gross margin: Is defined as sales minus cost of sales. Gross margin is also expressed as a percentage of Sales.

Current EBITDA: Is defined as current operating profit, excluding:

1. i. depreciation, amortization, and allowance for provisions and,
2. ii. the change in the fair value of derivative financial instruments. The EBITDA margin is calculated as EBITDA divided by Sales.

LTM EBITDA: Last twelve months EBITDA.

EBIT: Is defined as current EBITDA minus depreciation, amortization, and allowance for provisions. The EBIT margin is calculated as EBIT divided by Sales.

Net debt (without IFRS 16) : Is defined as the Group’s finance leases, unsecured term loan, unsecured revolving credit facilities, deposits and bank borrowings, net of cash and cash equivalents.

Leverage ratio: Is defined as net debt without IFRS 16 divided by LTM EBITDA.

Free cash flow: Is defined as net cash from operating activities less the sum of capital expenditures (capital outlays for property, plant and equipment, intangible, other non-current assets, change in debt on fixed assets, proceeds from disposal of non-current assets and financial) and reduction of rental debt and interest on rental debt.

Disclaimer: Forward Looking Statement

This press release contains certain statements that constitute "forward-looking statements," including but not limited to statements that are predictions of or indicate future events, trends, plans or objectives, based on certain assumptions or which do not directly relate to historical or current facts. Such forward-looking statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from the future results expressed, forecasted or implied by such forward- looking statements. Accordingly, no representation is made that any of these statements or forecasts will come to pass or that any forecast results will be achieved. Any forward-looking statements included in this press release speak only as of the date hereof and will not give rise to updates or revision. For a more complete list and description of such risks and uncertainties, refer to Maisons du Monde’s filings with the French Autorité des marchés financiers.

Financial agenda

15 May 2025                 Q1 2025 sales

26 June 2025               Annual General Meeting

25 July 2025                 Q2 sales and H1 2025 results

23 Octobre 2025          Q3 and 9-month 2025 sales

About Maisons du Monde

Maisons du Monde is the leading player in inspiring, accessible, and sustainable home and decoration. The Brand offers a rich and constantly refreshed range of furniture and decorative items in a multitude of styles. Leveraging a highly efficient omnichannel model and direct access to consumers, the Group generates over 50% of its sales through its online platform and operates in 9 European countries.

corporate.maisonsdumonde.com

Contacts

Attachment

• 2025.02.04 MdM Communiqué de presse_FY2024_EN_Final