iRobot Introduces Suite of Innovative ROOMBA® Floor Cleaning Robots
Largest Product Launch in iRobot History
BEDFORD, Mass., March 11, 2025 /PRNewswire/ -- iRobot Corp. (NASDAQ: IRBT), a leader in consumer robots, today announced the availability of a suite of new technologically-innovative Roomba® vacuums and 2-in-1 vacuums and mops with advanced features, ranging from debris-compacting systems to extending and retractable dual-spinning mop pads that tackle stubborn messes.
The new robots, featuring an elevated, premium design, improved technology and an upgraded Roomba® Home app offering users more intuitive control, mark the largest and most comprehensive lineup in the Company's 35-year history.
"The launch of these robots represents more than the consistent progress of our exceptional innovation team," said Gary Cohen, iRobot CEO. "They underscore the return of iRobot® as the category creator and our leadership position that was established more than three decades ago. Last year, we reinvented our iRobot® Research & Development Labs, and these robots are the result of our world class engineers' and designers' brilliance."
A customer-first product naming hierarchy was created to drive portfolio clarity and distinction, making Roomba® robots the easy choice for every cleaning preference. All new robots feature increased suction, improved navigation and fast mapping with ClearView™Lidar Navigation, and select models feature PrecisionVision™ AI Technology. In addition to improved mopping, all robots feature automatic carpet detection and avoidance and object sensing and avoidance capabilities.
The 2025 lineup, available across North America and select European markets beginning on March 18, includes the Roomba® 105 Vac Robot series, featuring 70x more power-lifting suction*, the Roomba® 205 DustCompactor™ Vac Robot and Roomba® 205 DustCompactor™ Combo Robot that devours dirt while the industry-leading DustCompactor™ innovation packs away debris for months, the Roomba® Plus 405 Combo Robot + AutoWash™ Dock that boasts intense suction, deep scrubbing and a maintenance-free dock, and the Roomba® Plus 505 Combo Robot + AutoWash™ Dock, featuring PerfectEdge® Technology to get deep into corners, a hands-free multi-function dock that automatically empties debris, washes and heat-dries mop pads and self-cleans when finished.
In addition to the new technology, the robots feature modern colors, materials, and finishes. According to Insun Hong, Director of Industrial Design at iRobot, "The products' appearance is warm and approachable. They will look completely organic within everyone's home aesthetic or décor."
In addition to the new products, iRobot is also launching a comprehensive marketing campaign featuring new advertising and the tag line, "Roomba. Made for This". The campaign will be featured on television, digital streaming platforms and across social media. New packaging is also part of the new Roomba® look and feel. Key product features are prominently placed on the front and side panels to elevate the primary capabilities that make each robot special. The new simplified premium design which features a vibrant green color will enhance visibility at retail.
Beginning March 18, 2025, the new Roomba robots will be available for pre-order in North America and select European countries on iRobot.com. Retail introductions will begin on March 23, 2025.
Additional press materials are available at https://media.irobot.com/
*As compared to Roomba® 600 series robots.
About iRobot Corp.
iRobot is a global consumer robot company that designs and builds thoughtful robots and intelligent home innovations that make life better. iRobot introduced the first Roomba robot vacuum in 2002. Today, iRobot is a global enterprise that has sold more than 50 million robots worldwide. iRobot's product portfolio features technologies and advanced concepts in cleaning, mapping and navigation. Working from this portfolio, iRobot engineers are building robots and smart home devices to help consumers make their homes easier to maintain and healthier places to live. For more information about iRobot, please visit www.irobot.com.
For iRobot Investors
Certain statements made in this press release that are not based on historical information are forward-looking statements which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. This press release contains express or implied forward-looking statements relating to iRobot's expectations concerning new product availability and features, including expected benefits of new features that expand product performance, customer preferences, and the expected benefits of new product marketing campaigns. These statements are neither promises nor guarantees, but are subject to a variety of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those contemplated in these forward-looking statements. Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. iRobot undertakes no obligation to update or revise the information contained in this press release, whether as a result of new information, future events or circumstances or otherwise. For additional information about factors that could cause actual results to differ materially from those described in the forward-looking statements, please refer to our filings with the Securities and Exchange Commission, including the risk factors contained in our most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q.
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SOURCE iRobot Corporation
