BJ's Restaurant & Brewhouse Goes 'Green' and Gets 'Cheesy' with the Broccoli Cheddar Pizookie®
Starting April 17, guests can indulge in a brand new Pizookie® where melted cheddar and tender broccoli are blended into the cookie base and then piled high on top with two scoops of mashed potatoes.
HUNTINGTON BEACH, Calif., April 15, 2025 /PRNewswire/ -- Just when you thought BJ's Restaurant & Brewhouse (NASDAQ: BJRI) had reached peak Pizookie® absurdity, we're back to prove you wrong. After the surge of excitement for the Fryckle Pizookie®, BJ's is thrilled to introduce another Pizookie® that's not just a dessert—it's a flavor revolution.
Prepare yourselves for the Broccoli Cheddar Pizookie®, a culinary masterpiece that defies all dessert conventions. Forget the chocolate chunks—this Pizookie® boasts a cheddar and broccoli base, further enhanced by a decadent topping of melted cheddar and steamed broccoli with two scoops of mashed potatoes. It's the comfort food combination you never knew you wanted or even needed.
"We're always pushing the boundaries of flavor, and this time, we've struck gold with an unexpected yet utterly delightful combination," said Heidi Rogers, Senior Vice President of Marketing at BJ's Restaurants, Inc. "We asked ourselves, 'What's the most unexpected, yet undeniably comforting flavor profile we could possibly create?' And the answer, naturally, was broccoli and cheddar."
To celebrate this daring new creation, BJ's is offering the Broccoli Cheddar Pizookie® for a limited time only. It's a flavor adventure, a conversation starter and a testament to BJ's unwavering commitment to Pizookie® innovation.
"This isn't just a dessert; it's an experience," Rogers continued. "It's a celebration of unexpected pairings and the sheer joy of discovering new flavor dimensions. And bonus? We've made it incredibly easy and delicious to enjoy vegetables."
However, for those who prefer the familiar sweetness of our classic Pizookie®, fear not! It's still here. But, for those ready to embark on a flavor journey, the Broccoli Cheddar Pizookie® awaits.
For more information on the Broccoli Cheddar Pizookie® or to see the full Pizookie® menu, visit www.bjsrestaurants.com or follow @bjsrestaurants on Instagram, Facebook and X.
About BJ's Restaurants, Inc.
BJ's Restaurants, Inc. is a national brand with brewhouse roots where Craft Matters®. BJ's broad menu has something for everyone: slow-roasted entrees, like prime rib, BJ's EnLIGHTened Entrees® including Cherry Chipotle Glazed Salmon, signature deep-dish pizza and the often imitated, but never replicated world-famous Pizookie® dessert. The winner of the2025 Vibe Vista Award for Best Beer Program, the winner of the 2024 Vibe Vista Award for Best Overall Beverage Program and the most decorated restaurant-brewery in the country, BJ's has been a pioneer in the craft brewing world since 1996 and takes pride in serving BJ's award-winning proprietary handcrafted beers, brewed at its brewing operations in four states and by independent third-party craft brewers. The BJ's experience offers high-quality ingredients, bold flavors, moderate prices, sincere service, and a cool, contemporary atmosphere. Founded in 1978, BJ's owns and operates over 200 casual dining restaurants in 31 states. All restaurants offer dine-in, take-out, delivery and large party catering.
Contact
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